Do Purpose: Why brands with a purpose do better and matter more | Author: David Hieatt
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.
In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.
17.8 x 12cm
Do Sing: Reclaim your voice. Find your singing tribe | Author: James Sills
Singing is one thing, but singing together is something else. Powerful and uplifting, group singing creates deep human connections and benefits our wellbeing, And it's fun. Do Sing, James Sills...
Do Story: How to tell your story so the world listens | Author: Bobette Buster
Bobette Buster is a story consultant, lecturer and screenwriter who works with the major studios and in top film programs all over the world. In this, her first book, she...
Do Pause: You are not a to do list | Author: Robert Poynton
Machines are designed to run constantly; people aren’t. Our coping mechanisms are meditation apps, weekend breaks and annual holidays, but things soon revert. To prosper, we need a more sustainable approach...