Do Purpose: Why brands with a purpose do better and matter more | Author: David Hieatt
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.
In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.
17.8 x 12.0cm
Daily mantras to ignite your purpose | Author: Lisa Messenger
Learn from yesterday. Cherish today. Dream big for tomorrow.Thoughtfully curated by entrepreneur, author and speaker Lisa Messenger, these artfully presented quotes can be used as meditations, as musings, or as...
Great Ideas: Writings From the Zen masters | Author: Various
These are unique stories of timeless wisdom and understanding from the Zen Masters. With rich and fascinating tales of swords, tigers, tea, flowers and dogs, the writings of the Masters...
The Creative Nudge: Simple Steps to Help You Think Differently | Author: Mick Mahoney
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Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use 'nudge theory'...