Do Purpose: Why brands with a purpose do better and matter more | Author: David Hieatt
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.
In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.
17.8 x 12cm
Sand Talk: How Indigenous thinking can save the world | Author: Tyson Yunkaporta
What happens when global systems are viewed from an Indigenous perspective? How does it affect the way we see history, money, power and learning? Could it change the world? This remarkable...
Card set | Pillow talk | The School of Life
This pack of cards is designed to spark the best kind of pillow talk: the sort where we explore sex with intimacy, playfulness and intellectual curiosity. Here are sixty questions...
Yayoi Kusama: Lives of the Artists | Author: Robert Shore
Nonagenarian Japanese artist Yayoi Kusama is simultaneously one of the most famous and most mysterious artists on the planet. A wild child of the 1950s and 1960s, she emerged out of...