The Intuition Toolkit | Author: Joel Pearson
Intuition has saved lives and averted disasters, and it also lies behind countless innovative decisions. Steve Jobs, for one, regularly relied on his intuition in making business decisions at Apple.
Some people use intuition more readily than others but anyone can learn to develop and trust it. The key is ensuring that certain conditions are met so as to avoid the pitfalls. Neuroscientist Joel Pearson has identified five essential rules for using intuition, easily remembered by the acronym SMILE: Self-awareness, Mastery, Impulses and Addiction, Low Probability & Environment. In explaining these rules, Joel takes anecdotes from real life, including mountain climber Jon Muir’s lifesaving decision; a gameshow that uses humans’ innate misunderstanding of probability to rig its prizes; why you should never go rock-climbing on a first date; and what happens when Usain Bolt races in low gravity. The Intuition Toolkit is scientifically solid, highly readable and utterly fascinating.
21.6 x 15.3cm
Deluxe Gift Wrapping
Our team are experts in gift wrapping and we can deliver your gifts beautifully wrapped in our shimmering copper or silver paper and all tied up in with luxe MCA grosgrain...
MCA Store Gift Voucher
Shopping for someone else but running low on gift ideas? Give the gift of choice with an MCA Store gift voucher. You can feel good about this gift, all purchases...
Great Ideas: On friendship | Author: Michel de Montaigne
Michel de Montaigne was the originator of the modern essay form; in these diverse pieces he expresses his views on relationships, contemplates the idea that man is no different from...