Hegarty on Creativity - There are No Rules
Creativity isn't an occupation, it's a preoccupation. It is at the very core of what makes us human and is a fundamental challenge that everyone faces in the modern world - from business and education to art. Being creative, innovative and communicating our ideas effectively is vital to success and in this book, advertising guru John Hegarty, takes readers through 50 provocations and themes that lie at the heart of creative thinking. Ranging from Ego, Money and Technology, to the complexities of modern life, Hegarty's message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges.
17.9cm x 11.3cm
It's Not How Good You Are, It's How Good You Want to Be
Written by advertising guru Paul Arden, this pocket sized best-seller is full of handy tips to help you succeed in the world! Covering a diverse range of topics from problem...
Failed It! How to turn mistakes into ideas and other advice for successfully screwing up
Part photobook and part DIY guide, Failed It! is a fun and fabulous take on the art of making mistakes. Written by artist and advertising guru Erik Kessels, it celebrates imperfection...
Do Story - How to Tell Your Story So the World Listens
Do Story - How to Tell Your Story So the World Listen shares the tools and principles used by some of the world's best storytellers and helps you apply them to...