Creativity isn't an occupation, it's a preoccupation. It is at the very core of what makes us human and is a fundamental challenge that everyone faces in the modern world - from business and education to art. Being creative, innovative and communicating our ideas effectively is vital to success and in this book, advertising guru John Hegarty, takes readers through 50 provocations and themes that lie at the heart of creative thinking. Ranging from Ego, Money and Technology, to the complexities of modern life, Hegarty's message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges.
17.9cm x 11.3cm
Written by advertising guru Paul Arden, this pocket sized best-seller is full of handy tips to help you succeed in the world! Covering a diverse range of topics from problem...
Part photobook and part DIY guide, Failed It! is a fun and fabulous take on the art of making mistakes. Written by artist and advertising guru Erik Kessels, it celebrates imperfection...
How to Write About Contemporary Art is the definitive guide to writing engagingly about the art of our time. Invaluable for students, arts professionals and other aspiring writers, the book...