Creativity isn't an occupation, it's a preoccupation. It is at the very core of what makes us human and is a fundamental challenge that everyone faces in the modern world - from business and education to art. Being creative, innovative and communicating our ideas effectively is vital to success and in this book, advertising guru John Hegarty, takes readers through 50 provocations and themes that lie at the heart of creative thinking. Ranging from Ego, Money and Technology, to the complexities of modern life, Hegarty's message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges.
17.9cm x 11.3cm
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