Hegarty on Advertising: Turning Intelligence into Magic
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.
Divided into two parts this book offers Hegarty's personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology alongside examples from his own career. This essential addition to any advertising executive's shelf is now fully revised and ready to inspire a new generation of marketers.22.9cm x 16.6cm
It's Not How Good You Are, It's How Good You Want to Be
Written by advertising guru Paul Arden, this pocket sized best-seller is full of handy tips to help you succeed in the world! Covering a diverse range of topics from problem...
Failed It! How to turn mistakes into ideas and other advice for successfully screwing up
Part photobook and part DIY guide, Failed It! is a fun and fabulous take on the art of making mistakes. Written by artist and advertising guru Erik Kessels, it celebrates imperfection...
Do Story - How to Tell Your Story So the World Listens
Do Story - How to Tell Your Story So the World Listen shares the tools and principles used by some of the world's best storytellers and helps you apply them to...