Hegarty on Advertising: Turning Intelligence into Magic

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.

Divided into two parts this book offers Hegarty's personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology alongside examples from his own career. This essential addition to any advertising executive's shelf is now fully revised and ready to inspire a new generation of marketers.

22.9cm x 16.6cm
Hardcover
232 pages

Collections: BOOKS, Creative Thinking

Category: books, Creative Thinking

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