Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques | Author: Steven Struhl
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages.
Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field.
Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.
157 x 234 x 14mm
Shards: Gus Clutterbuck Ceramic Art Collection | Author: Gus Clutterbuck
A stunning catalogue chronicling Gus Clutterbuck's exhibition 'Shards' held in Shanghai. Select pieces from this collection of work are for sale here. In this stunning series of porcelain objects, sculpture,...
Plurals Can Be Weird (you will see) | Author: Keg de Souza & Lucas Abela
During the COVID-19 lockdown of 2020, Sydney artists Keg de Souza and Lucas Abela, decided to write a book for their 3-year-old, Ernie. They were inspired by the sudden isolation...
Keith Haring | Jean-Michel Basquiat: Crossing Lines | Author: Dr. Dieter Buchhart
Keith Haring and Jean-Michel Basquiat are considered icons of twentieth-century art. Both are known for their idiosyncratic imagery, radical viewpoints and complex socio-political commentary, and both employed signs, symbols and...