Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques | Author: Steven Struhl
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages.
Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field.
Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.
157 x 234 x 14mm
Dior: Catwalk | Author: Alexander Fury
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The first comprehensive overview of the legendary house of Dior, from its founding in 1947 to today, featuring over 180 collections presented through original catwalk photography.With over 1,100 images, this...
Bridget Riley: The Complete Prints 1962-2020
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Newly revised, updated and designed, this catalogue raisonné richly illustrates Bridget Riley's graphic work in a larger, enhanced format.Bridget Riley has made screenprints throughout her career, extending the principles of...
Modern Australian Women Artists | Author: Andrée Harkness, Anne Gray, Caroline Jordan and Juliana Hooper
The most comprehensive book on modern Australian women artists published, this book represents some of Australia's most important women artists between 1870s-1960s, a dynamic period in Australian art. Artists include...