Great Store Design | Author: Nathalie Hantze
Glamorous, fascinating, and sometimes even magical: the flagship stores of the biggest brands combine interior design and product presentation to create a unique melange of style and image. Stores serve as a window into a very special world whether they are a concept store, pop-up store or a shrine to the brand.
The days are long gone when they were merely a sales floor; brands in the fashion, automotive, beauty and lifestyle sectors want to inspire shoppers with their spirit. This is what turns customers into diehard fans. Store design is the great art of staging and communicating a brand's values, and the supreme method of anchoring your brand in a customer's mind over the long term. As our daily activities move increasingly into the virtual sphere, people long for things that are accessible and approachable.
Retailers must fight an increasingly difficult battle with online providers to win customers. A sophisticated mix of a wide variety of materials, spaces designed with eclectic ingredients or luxurious accents, and elegant lighting solutions become vehicles that convey the heart and image of a brand and create tactile and visual experiences for shoppers. In this manner, shops become event locations, favourite hangouts, and in the very best cases, a kind of living room for customers and friends. This opulent book shows the most amazing stores, talks to brand makers and creative artists and designers, and offers unique insights into the previously unknown world of brand design. Brands want to move us and more and more, stores are where the magic happens.
28.7 x 22.3 x 2.29 cm
Because A White Man'll Never Do It | Author: Kevin Gilbert
Back in stock soon.
Kevin Gilbert's powerful expose of past and present race relations in Australia is an alarming story of land theft, attempted racial extermination, oppression, denial of human rights, slavery, ridicule, denigration,...
Love: A pop-up celebration | Author: Robert Sabuda
Back in stock soon.
A gorgeous pop-up gift book from bestselling Robert Sabuda, with a heartwarming message of unconditional love.Six stunning pop-up animal scenes celebrate the different ways that love can be shared. Can...
Art Monthly Magazine | Issue 328 | Winter 2021
Art Monthly Australasia is the region's flagship visual arts publication, critically engaging with contemporary and historical practice across 8 editions each year (from March to December), including regular Winter and...