Great Store Design | Author: Nathalie Hantze
Glamorous, fascinating, and sometimes even magical: the flagship stores of the biggest brands combine interior design and product presentation to create a unique melange of style and image. Stores serve as a window into a very special world whether they are a concept store, pop-up store or a shrine to the brand.
The days are long gone when they were merely a sales floor; brands in the fashion, automotive, beauty and lifestyle sectors want to inspire shoppers with their spirit. This is what turns customers into diehard fans. Store design is the great art of staging and communicating a brand's values, and the supreme method of anchoring your brand in a customer's mind over the long term. As our daily activities move increasingly into the virtual sphere, people long for things that are accessible and approachable.
Retailers must fight an increasingly difficult battle with online providers to win customers. A sophisticated mix of a wide variety of materials, spaces designed with eclectic ingredients or luxurious accents, and elegant lighting solutions become vehicles that convey the heart and image of a brand and create tactile and visual experiences for shoppers. In this manner, shops become event locations, favourite hangouts, and in the very best cases, a kind of living room for customers and friends. This opulent book shows the most amazing stores, talks to brand makers and creative artists and designers, and offers unique insights into the previously unknown world of brand design. Brands want to move us and more and more, stores are where the magic happens.
28.7 x 22.3 x 2.29 cm
Maybe... | Author: Chris Haughton
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From author Chris Haughton comes a funny, suspenseful and keenly observed cautionary tale about pushing boundaries and indulging your more mischievous, cheeky side (when nobody is looking).Three little monkeys, and...
A Mother Is a House | Author: Aurore Petit
A mother is a nest, a vehicle, a mirror… The baby sees their mother in every aspect of their day. As the pages go by, the child grows. The mother...
An Interesting Word for Every Day of the Year: Fascinating Words for First Readers | Author: Dr. Meredith L. Rowe
Learn a new and inspiring word every day of the year with this book, arranged into 52 themed spreads. Each fully illustrated scene provides a fun and supportive platform to...