Product detail

Museum Retailing: A Handbook of Strategies for Success

Museum Retailing: A Handbook of Strategies for Success

Author: Andrew Andoniadis
$111.00(AUD)  inc GST
Description
This major Handbook distils the exceptional experience of one of the world s leading museum store consultants, Andrew Andoniadis. Specializing in enhancing the profits of museum stores, he has now advised on over 300 separate projects, and is a recipient of the Museum Store Association s Service Award. The book is designed either to be read from cover to cover, or to act as a reference on specific issues. It aims to address both the art and the science of museum retailing. Key topics covered include: product selection; merchandising and display; customer service; layout and design; record-keeping; and pricing and inventory management. Throughout, the emphasis is on achieving better real-world results and on simple, effective implementation.
Stock Information

General Fields

  • : 9781907697005
  • : MuseumsEtc
  • : MuseumsEtc
  • : 216mm X 140mm X 20mm
  • : United Kingdom
  • : books

Special Fields

  • : 1, black & white illustrations
  • : Andrew Andoniadis
  • : Paperback
  • : 400