Has corporate business overtaken the art world? It's no secret that art and business have always mixed, but their relationship today sparks more questions than ever. Written in a witty and argumentative style, this book describes the art conglomerates from an insider's perspective, probing how their roots run deep into corporate culture.
"A rollicking little screed. . . . Werner has a good eye for the smoke- and-mirrors of the marketing people and what it often serves to hide, which is a synergy between art museums and corporate ambition that has little to do with art itself."--;i>Atlantic"--Jed Perl"Atlantic" (10/01/2008)