Imagination Gap: Stop Thinking the Way You Should and Start Making Extraordinary Things Happen

Everyone has imagination. Imagination helps us see new possibilities for the future, navigate in times of uncertainty, and spark new ideas. But most of us do not know how to use imagination to its fullest potential or how to harness the power of imagination to overcome obstacles. The result: our most important ideas and biggest ambitions never turn in to reality.

In the Imagination Gap Brian Reich shows that imagination is the greatest natural resource available to humans and one of the most powerful forces in shaping behavior to make real change. He explains how the most creative thinkers, forward-looking entrepreneurs, and influential change agents, in every sector of our society, harness the power of their imaginations to achieve their goals, and motivate others to take action. He outlines how the strongest leaders show others how to use their imaginations to expand their individual and collective potential. 


This inspiring book features dozens of in-depth interviews and examples from a range of industries and settings including Broadway, comedy, marketing, nonprofits, politics, Silicon Valley, and more. It also includes specific, actionable guidance and steps to follow to stop thinking the way you "should" and start making extraordinary things happen.

Author: Brian Reich
Paperback
272 pages

Collections: BOOKS, Creative Thinking


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